Half-day, one-on-one intensive

Put your message to the test before you have to deliver it in public.

• Refine your campaign message and introduction
• Practice your stump speech or key campaign remarks
• Rehearse simulated voter conversations and candidate Q&A
• Work through challenging and unexpected questions
• Receive candid coaching on delivery, clarity and message discipline
• Leave with a personalized action plan

Best for: Candidates preparing for a busy campaign season, public forums or increased visibility.

90-minute one-on-one session

Sharpen your message and prepare for a specific campaign moment.

• Clarify your core message
• Develop and practice your candidate introduction
• Identify likely questions and communication challenges
• Receive targeted feedback and a concise preparation guide

Best for: Candidates preparing for a forum, interview or campaign appearance who already have a basic message.

A comprehensive positioning and campaign identity engagement

Before you introduce yourself to voters, define what you want them to know. This engagement helps you assess the landscape of your race, identify what distinguishes your candidacy and build a cohesive public identity from the ground up.

What's included

• Race and field assessment: Review the office, district context, publicly available information about the field and the issues shaping the race.
• Candidate positioning: Identify your experience, values, leadership strengths and unique value proposition, then develop a clear rationale for your candidacy.
• Core messaging framework: Establish your central message, supporting messages, key talking points and message guidance for communicating consistently.
• Candidate narrative and biography: Develop your personal story, candidate introduction and the language that explains why you're running.
• Stump speech: Write a foundational campaign speech in your voice that can be adapted for different audiences and events.
• Visual identity and brand kit: Develop creative direction and coordinate a campaign identity system, including a logo or name treatment, color palette, typography and guidance for consistent use.
• Launch-ready communications: Provide agreed-upon foundational copy and branded templates for initial campaign communications.

Best for: First-time candidates, candidates entering a new race and established candidates who need to rethink or reposition their public identity.

Customized campaign communications engagement

Extend your preparation across the settings where voters encounter your candidacy.

• Review existing messaging and campaign priorities
• Develop or refine talking points for key issues
• Coach stump speech delivery and candidate introductions
• Practice interviews, forums and difficult voter conversations
• Receive recommendations for continued preparation

Best for Candidates who have established their campaign identity but need broader communications coaching.

Campaign setup and compliance readiness

Get the administrative foundations in place so you can focus on building your campaign.

• Review campaign setup requirements for your office and jurisdiction
• Navigate treasurer selection and appointment steps
• Organize campaign finance recordkeeping and reporting processes
• Identify required registrations, disclosures and filing deadlines
• Create a campaign compliance checklist and calendar

Best for First-time candidates who need help understanding campaign finance requirements and organizing the administrative essentials before fundraising or spending begins.